HMD Global Rekindles The Partnership Of Nokia And Zeiss Optics!

Right after the Nokia x Xiaomi collaboration yesterday, HMD Global Oy has rekindled Nokia's partnership with Zeiss, the legendary camera optics brand.

Nokia x Zeiss

If you can recall, Nokia-built devices used the Carl Zeiss lenses for years and used it as their key selling point. Under the rekindled partnership, HMD is bringing the Zeiss branding back on the era of Nokia Android powered smartphones.

See also: Nokia 8 Leaks, A Flagship With Dual Zeiss Cameras!

It's a move designed to position Nokia back in the smartphone camera game after the Lumia flagship series.

Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all, said Arto Nummela, CEO of HMD Global

HMD hasn't committed to a timeline when they'll release the first Nokia Android smartphone with Carl Zeiss optics yet. But, the company has promised a premium camera-centric handset for the future.

Let's expect it to be something formidable to rival Huawei's Leica, Sony and Samsung's ISOCELL lenses.

Source: TheVerge