The State Of Giants Of The Mobile Phone Industry In 2016
With the increasing number of Asian phone manufacturers making their way into global smartphone market, the giants of the industry like
Samsung and Apple are seeing an increasing threat to keep hold of their market
shares.
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| Huawei, Samsung, and Apple |
Market research firm Kantar Worldpanel writes Chinese phone
makers like Huawei and Xiaomi are steadily eating market shares in fast-growing
developing markets while the consumers in the stagnating developed markets are
remaining loyal to their chosen brands.
“Anyone still focusing on these two giant competitors, however, is missing the bigger picture,” Kantar analyst Lauren Guenveur wrote in Kantar Worldpanel blog post News Centre. “With Huawei aiming to overtake Apple as the second-largest smartphone vendor by 2020, and Google’s Pixel entering the handset market on its own recently, Apple and Samsung should stop worrying so much about each other and take a look around them.”
Gartner states that in the second quarter of 2016, Huawei is
now the world’s third-largest manufacturer of smartphones with a whopping 8.9%
market share which is still behind Apple Inc.’s 12.9% and Samsung Electronic
Co.’s 22.3%.
In the same study, 88% of current Apple owners in the United
States say they will purchase another iPhone in the future while 86% of Samsung
users will stick to the Korean Giant.
Kantar said that in China Huawei ate 26% of the shares
leaving Samsung with 9% share of sales, and leaving Apple losing nearly 20% of
its shares.
In India Samsung reigns supreme with an undisclosed market
figures. Apple and Huawei have followed suite to target the market for growth.
In the Philippines, however, is a rapid growth in the mobile
industry, which caught the attention of Huawei as an Opportunity to expand and
develop services published by the Manila Bulletin online.
With the Samsung Galaxy Note 7 global recall, Samsung’s sales are expected to hit an all-time low in the Philippines which could pave way for opportunities for Huawei and Apple to claim their foothold in them mobile phone market.
With the Samsung Galaxy Note 7 global recall, Samsung’s sales are expected to hit an all-time low in the Philippines which could pave way for opportunities for Huawei and Apple to claim their foothold in them mobile phone market.
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